Unit 27/ Terminology and Referencing

Source 1 - Audience

Haralambos and Holborn, Michael Haralambos, Martin Holborn, 2008. Haralambos and Holborn - Sociology Themes and Perspectives. 7th ed. London: Michael Haralambos.

"Audience analysis. This approach overcomes some of the audience the problems of earlier approaches by focusing on the mass media" Page 843.

Source 2 - Textual Analysis

Haralambos and Holborn, Michael Haralambos, Martin Holborn, 2008. Haralambos and Holborn - Sociology Themes and Perspectives. 7th ed. London: Michael Haralambos.

"Textual analysis. This approach involves examining the lingustic devices within the documents in order to show how texts can be influential in encouraging a particular interpretation. For example, it looks at how different words are linked together so that readers will interpret stories in a particular way." Page 842

Source 3 - Impartiality

The Guardian. 2014. Objectivity and impartiality in digital news coverage. [ONLINE] Available at:http://www.theguardian.com/media/media-blog/2014/jun/12/objectivity-and-impartiality-in-digital-news-coverage. [Accessed 14 June 14].

 "Are the traditional journalistic disciplines of objectivity and impartiality relevant or wanted in a digital news environment? Many practitioners and commentators argue that they are not – that editorial approaches suited to the middle of the last century, with a scarcity of bandwidth and in an age of media concentration, are now redundant in the digital age of plenty."

Source 4 -  Objectivity and Subjectivity

Angelique Caffrey. 2012. Objectivity and Subjectivity. [ONLINE] Available at:http://www.explorewriting.co.uk/objectivityandsubjectivity.html. [Accessed 28 August 12].

"Neither objectivity nor subjectivity is "better". Both are useful in their own rights, but they must be used selectively. To become a more competent writer, you need to know when to leave your own opinions at the door and when they are necessary for the tone of your article or essay. Rest assured that as you grow as a writer and become more comfortable, you'll find yourself naturally gravitating toward the best one to use for the piece on which you're working."

Source 5 - Balance and Accuracy in Reporting

Library of Congress Web Archives. 2001. Accuracy In Media - For Fairness, Accuracy and Balance in News Reporting.. [ONLINE] Available at: http://lcweb2.loc.gov/diglib/lcwa/mrva0017.1337/default.html. [Accessed 14 December 06].

"Non-profit, grass-roots citizens watchdog of the media promoting fairness, balance and accuracy in the news by critiquing news stories,clearing up slanted news coverage and exposing liberal media bias. Accuracy In Media, publishes the AIM Report, which exposes liberal and conservative medi biases. Accuracy In Media, distributes a weekly column about media error and distortion"